LEVERAGE: THE KEY TO WORKING SMARTER, NOT HARDER IN YOUR COACHING BUSINESS

Success in the coaching business isn’t about working more—it’s about working smarter. Every coach faces the challenge of balancing multiple responsibilities, from marketing and client outreach to content creation and administration. But not all tasks are created equal. Some drive real results, while others drain time without adding value.

The secret to sustainable success? Leverage.

By focusing on high-leverage activities—the tasks that create the most impact with the least effort—you can grow your business efficiently while avoiding burnout.

Why Some Tasks Matter More Than Others

Not all work moves the needle. Some tasks directly lead to business growth, while others keep you busy but don’t contribute to meaningful progress.

A high-leverage activity is one that:

✔ Directly leads to client acquisition.

✔ Enhances the experience and results of your coaching clients.

✔ Can be repurposed or reused, saving time in the future.

✔ Reduces the need for repetitive decision-making.

✔ Inspires and energises you, creating momentum.

✔ Includes rest—because maintaining energy is key to long-term success.

On the other hand, low-leverage activities include:

🚫 Tasks that feel important but don’t align with your business goals.

🚫 Repetitive work that could be automated or outsourced.

🚫 Overthinking decisions instead of setting clear boundaries.

🚫 Time-consuming admin that doesn’t contribute to business growth.

🚫 Avoidance activities—keeping busy instead of doing what really matters.

The key to leverage is focusing on what truly moves the needle while eliminating or streamlining everything else.

How to Work More Strategically

If you want to optimise your time and make the most of your efforts, start with these key strategies:

• Repurpose Your Content for Maximum Reach

Social media can feel like a never-ending content treadmill. Instead of constantly creating new material, focus on redistribution and repurposing.

💡 Turn a long-form LinkedIn post into multiple shorter posts.

💡 Use your best-performing articles as the foundation for newsletters or blogs.

💡 Update and re-share old content—most of your audience didn’t see it the first time.

💡 Leverage AI tools to break down content into different formats.

By making your content work harder, you free up time while maintaining consistency in your messaging.

• Set Clear Guardrails for Decision-Making

Indecision is a silent time thief. Every time you hesitate over an opportunity, a task, or a request, you waste valuable mental energy. Setting guardrails—clear rules for what you will and won’t do—eliminates unnecessary decision-making.

For example:

✅ If client referrals bring in the most business, prioritise them over social media outreach.

✅ If a task doesn’t align with your business goals, say no without guilt.

✅ If certain client requests don’t fit your expertise, confidently decline.

By deciding once and sticking to it, you eliminate decision fatigue and free up mental space for high-impact work.

• Build Strong Processes to Reduce Busywork

A well-structured business runs on systems, not constant effort. Investing time in creating processes can save hours of work in the long run.

🔹 Use templates for repetitive emails.

🔹 Automate administrative tasks like scheduling and invoicing.

🔹 Document step-by-step workflows for tasks you might eventually delegate.

🔹 Use tools like Loom to record how you complete tasks for easy outsourcing.

Every time you refine a process, you reduce effort while improving efficiency.

Focus on What Truly Matters

Leverage isn’t about micromanaging every second of your day—it’s about focusing on the activities that bring the biggest results while cutting out distractions. When you prioritise high-leverage work, you gain more time, energy, and momentum to grow your business without overworking.

So, what’s one low-leverage activity you can eliminate today? And how can you shift more time toward tasks that truly drive impact?

Let’s build coaching businesses that are both successful and sustainable—by working smarter, not harder.