THE CORPORATE TO COACH BLUEPRINT

Scale a profitable executive coaching business with high paying corporate clients.


I’ll show you how to build a sustainable coaching business with flexibility to work the hours you choose, and do the coaching work you love.

 

THE CORPORATE TO COACH BLUEPRINT

Scale a profitable executive coaching business with high paying corporate clients.

I’ll show you how to build a sustainable coaching business with flexibility to work the hours you choose, and do the coaching work you love.

Build your profitable business model

Focus on the meaningful work you want to be doing

Have the flexibility in your schedule to live life on your terms

Build your profitable business model

Focus on the meaningful work you want to be doing

Have the flexibility in your schedule to live life on your terms

WHAT DETERMINES IF AN EXECUTIVE COACHING BUSINESS WILL THRIVE AND PROFIT?
(vs one that struggles to get off the ground?)

 

Spoiler – It is not because some people hustle harder than others.

And it requires much more than being a great coach.

 

It’s knowing how to think like someone who runs a business, while supporting those who work in corporate.

 

You are no longer the employee. You are the boss, CEO, CFO, CMO…

 

There are really excellent coaches who struggle to figure out the ‘business stuff’.

 

Here’s why:

 

  • They’re doing their best to present a professional front but feel chaotic behind the scenes.
  • They’re going to extreme lengths to avoid marketing tasks they need to do.
  • They waste time comparing themselves to other coaches
  • They don’t have a clear and strategic pricing model
  • They don’t know what business tasks to prioritise

 

Here's what they have been trying (and it doesn't work for a reason):

 

  • Reducing prices so that potential clients won’t say no based on price.
  • Adding more and more offers to more and more audiences hoping that someone will be interested.
  • Applying for more and more associate panels that pay low rates and don’t give them much work.
  • Posting a lot of content without a strategy around outreach or engagement.
  • Spending a lot of money on tech and systems that they just don’t need.
  • Investing in more and more training and certifications without thinking about how it will contribute to their business goals.

 

And, a lot of the advice they are taking is from business coaches (or friends and family) who don’t understand the executive coaching context, and who haven’t lived and breathed the specifics of this business.

WHAT DETERMINES IF AN EXECUTIVE COACHING BUSINESS WILL THRIVE AND PROFIT?
(vs one that struggles to get off the ground?)

 

Spoiler – It is not because some people hustle harder than others.

And it requires much more than being a great coach.

 

It’s knowing how to think like someone who runs a business, while supporting those who work in corporate.

 

You are no longer the employee. You are the boss, CEO, CFO, CMO…

 

There are really excellent coaches who struggle to figure out the ‘business stuff’.

 

Here’s why:

 

  • They’re doing their best to present a professional front but feel chaotic behind the scenes
  • They are going to extreme lengths to avoid marketing tasks they need to do.
  • They waste time comparing themselves to other coaches
  • They don’t have a clear and strategic pricing model
  • They don’t know what business tasks to prioritise

Here is what they have been trying (and it doesn’t work for a reason):

  • Reducing prices so that potential clients won’t say no based on price.
  • Adding more and more offers to more and more audiences hoping that someone will be interested.
  • Applying for more and more associate panels that pay low rates and don’t give them much work.
  • Posting a lot of content without a strategy around outreach or engagement.
  • Spending a lot of money on tech and systems that they just don’t need.
  • Investing in more and more training and certifications without thinking about how it will contribute to their business goals.

And, a lot of the advice they are taking is from business coaches (or friends and family) who don’t understand the executive coaching context, and who haven’t lived and breathed the specifics of this business.

CAN YOU IMAGINE WHAT IT WILL BE LIKE WHEN:

 

  • You forget comparing yourself to others. You are now positioning your coaching business on LinkedIn with a type of confidence that attracts your most ideal corporate clients to you.
  • You’re really proud of this career move. You want to show up on LinkedIn to show your people what you are doing.
  • You are clear on what your business is (and what it isn’t!) – from your offer, to your pricing, to your business systems. It all flows together and you can breathe a sigh of relief.
  • You know where your clients are coming from – you have a sales and marketing plan that feels sustainable and doesn’t drain your energy.
  • You get to enjoy that flexibility that was probably why you left your corporate job in the first place. No more stressing that you should be doing something else when you pick your kids up, or go to your yoga class, or paint your Warhammer figurines (you do you!).
  • You get to spend even more time doing the work you love, because the business aspects are handled.

 

In other words, you have the ingredients of a very successful, profitable executive coaching business you know how to run and grow. You own your professional and coaching expertise and know that you are adding a huge amount of value to your clients.

All while making a great income and living life on your terms.

CAN YOU IMAGINE WHAT IT WILL BE LIKE WHEN:

  • You forget comparing yourself to others. You are now positioning your coaching business on LinkedIn with a type of confidence that attracts your most ideal corporate clients to you.
  • You’re really proud of this career move. You want to show up on LinkedIn to show your people what you are doing.
  • You are clear on what your business is (and what it isn’t!) – from your offer, to your pricing, to your business systems. It all flows together and you can breathe a sigh of relief.
  • You know where your clients are coming from – you have a sales and marketing plan that feels sustainable and doesn’t drain your energy.
  • You get to enjoy that flexibility that was probably why you left your corporate job in the first place. No more stressing that you should be doing something else when you pick your kids up, or go to your yoga class, or paint your Warhammer figurines (you do you!).
  • You get to spend even more time doing the work you love, because the business aspects are handled.

In other words, you have the ingredients of a very successful, profitable executive coaching business you know how to run and grow. You own your professional and coaching expertise and know that you are adding a huge amount of value to your clients. All while making a great income and living life on your terms.

Introducing...

THE CORPORATE TO COACH BLUEPRINT

 

In this comprehensive course you will set up the foundations of your profitable coaching business, so you can focus on doing meaningful work and living life on your terms.

Go from confused and overwhelmed to having a clear and practical path to build the business you’ve been dreaming of with the tools and advice in the Blueprint.

JOIN TODAY!

THIS IS EXACTLY WHAT YOU GET WHEN YOU JOIN THE CORPORATE TO COACH BLUEPRINT

Ellie Scarf Online Course Icon

#1  8 Module Course


Through 8 modules and 36 lessons you will learn everything you need to know to establish the foundations of your profitable executive coaching business. The modules cover everything from getting clients, to setting personal boundaries, marketing basics, customer success, professional development and more.

Ellie Scarf Online Course Workbook Icon

#2  Detailed Workbook


I’m sharing all the tools I use in my business – there is a list, guide, template or cheat sheet for almost everything! From a LinkedIn profile checklist, to how to use Canva to make your logo, to a structure for running an informal 360 – there are almost 50 pages of materials for you to refer back to.

Ellie Scarf Online Course Icon

#3  Insider Information


Get lessons from someone who has been there, done that and built successful coaching companies. From sharing my pricing strategy to the best training programmes and supervisors I know, I’m sharing all my best contacts. I’ll also let you know what to expect, what is normal, and how to manage common problems.

THIS IS EXACTLY WHAT YOU GET WHEN YOU JOIN THE CORPORATE TO COACH BLUEPRINT

Ellie Scarf Online Course Icon

#1  8 Module Course


Through 8 modules and 36 lessons you will learn everything you need to know to establish the foundations of your profitable executive coaching business. The modules cover everything from getting clients, to setting personal boundaries, marketing basics, customer success, professional development and more.

Ellie Scarf Online Course Workbook Icon

#2  Detailed Workbook


I’m sharing all the tools I use in my business – there is a list, guide, template or cheat sheet for almost everything! From a LinkedIn profile checklist, to how to use Canva to make your logo, to a structure for running an informal 360 – there are almost 50 pages of materials for you to refer back to.

Ellie Scarf Online Course Icon

#3  Insider Information


Get lessons from someone who has been there, done that and built successful coaching companies. From sharing my pricing strategy to the best training programmes and supervisors I know, I’m sharing all my best contacts. I’ll also let you know what to expect, what is normal, and how to manage common problems.

I feel like I have a path forward instead of just flailing about and getting flustered and exhausted. Brandon

The programme provides amazing scaffolding to support you in establishing and building your presence in the executive coaching and consulting space. Ellie has taken the guess work out of designing a pathway to establishing and building your business, provides coaching and resources grounded in years of experience throughout which will both support and challenge you to move forward. Toni

Ellie is generous with her wisdom, practical with her advice, and always, always able to help navigate towards a solution … especially in those “I can’t do this” moments (and in coach start-up mode, those come frequently!).
What makes Ellie’s support incredibly special is that she very genuinely cares about helping others succeed - it’s her passion and it shines through constantly.
As Coaches we give so much energy to supporting others, and we must remember to put support systems for ourselves in place too. I know first-hand that for me, Ellie and her programmes are a vital part of that support system. Zoe

Ellie brings inspiration and valuable guidance to what can sometimes feel like a daunting journey. You'll feel more motivated than ever. Don't hesitate to jump in. Anne

Ellie is hugely supportive, knowledgeable and pragmatic. I'm enjoying working with her and hearing it how it is without any sugar coating... yet feeling hugely supported as well. I'm so pleased I have met Ellie and know that I have her in my corner. Holly

My coach training was great, but I left feeling ill prepared to build a coaching business.
This course has been immensely helpful as it has provided me a structured environment in which to build the skills and the materials necessary to market my business and sell my services with confidence.
Working with someone who has a proven track record over many years and abundant knowledge and resources has been invaluable. I think that coach training courses should partner with you to add this course as a module so that budding coaches know what it takes to succeed and have a path forward should they choose to do the work required. Brandon

A really valuable benefit is the overall framework / scaffolding that you are providing right at the time when I am setting everything up. It is exactly what I need at this time! Toni

Hey! I’m Ellie Scarf and I’ve lived and breathed executive coaching for more than 17 years.

Throughout my years as an executive coach I have done it all. I have been employed by a global organisation as an in-house coach, I’ve championed the sales strategy for a billion dollar brand name company, I’ve worked as an associate coach and I’ve run 3 coaching firms employing teams of coaches globally (in partnership and under my own banner).

Through my coaching businesses I’ve worked with some of the world’s largest listed and private companies, global law firms, Big 4 accounting firms, big tech companies and ultra-high net worth individuals.

AND I’m now a business coach and mentor to executive coaches.

I am straightforward. I want to be generous with what I’ve learned the hard way. I am practical. I will give you information that matters and that you can do something with and nothing that is surplus. I am so passionate about executive coaches building sustainable businesses – the stronger our businesses the bigger the positive ripple effect we can have in the world.

Hey! I’m Ellie Scarf and I’ve lived and breathed executive coaching for more than 17 years.

Throughout my years as an executive coach I have done it all. I have been employed by a global organisation as an in-house coach, I’ve championed the sales strategy for a billion dollar brand name company, I’ve worked as an associate coach and I’ve run 3 coaching firms employing teams of coaches globally (in partnership and under my own banner).

Through my coaching businesses I’ve worked with some of the world’s largest listed and private companies, global law firms, Big 4 accounting firms, big tech companies and ultra-high net worth individuals.

AND I’m now a business coach and mentor to executive coaches.

I am straightforward. I want to be generous with what I’ve learned the hard way. I am practical. I will give you information that matters and that you can do something with and nothing that is surplus. I am so passionate about executive coaches building sustainable businesses – the stronger our businesses the bigger the positive ripple effect we can have in the world.

WHAT WE COVER IN THE BLUEPRINT

Ellie Scarf Corporate to Coach Blueprint

Foundations

Explore what it means to be a coach AND a CEO, define your business goals, put in place your life-first boundaries and check off your business compliance requirements.

Your Unique Business Model

Build your customised services menu, define your assessment toolkit, develop your pricing model and set up solid financial foundations.

Ellie Scarf Corporate to Coach Blueprint

Lift Off! Getting Clients

Get comfortable with the idea of selling, define your coach brand, build your visual brand identity, set up your online presence, identify sources of work, have better sales conversations and learn the pros and cons of associate coaching.

Ellie Scarf Corporate to Coach Blueprint

Working with Corporate Clients

Gain an insight into the reality of serving corporate clients including the lingo, potential pitfalls, the truth about coaching panels, and the supplier set up process.

Ellie Scarf Corporate to Coach Blueprint

The Client Journey

Define your end to end client journey including the components of an official client engagement, establishing a feedback gathering strategy and troubleshooting common challenges.

Ellie Scarf Corporate to Coach Blueprint

Professional Development

Identify the types of coach development, strategically assess development opportunities, identify whether/which professional certification is right for you, learn our favourite development programmes.

Ellie Scarf Corporate to Coach Blueprint

Systems, Tools & Processes

Review your business systems and establish new ones, identify a set of business health metrics, define your business administration rhythms, design your ‘tech stack’.

Ellie Scarf Corporate to Coach Blueprint

Your Support Team

Identify who is on your support team, learn when to consider hiring and when to DIY, build your community of coaches.

READY TO BUILD A COACHING BUSINESS THAT SUPPORTS YOUR PROFIT AND PURPOSE GOALS?

Join the Corporate to Coach Blueprint and get instant access to: 

  • Lifetime access to the Corporate to Coach Blueprint rich with strategies, examples, step by step guides and insights from successful executive coaching business owners ($3500 value)
  • 8 Modules and 36 Video lessons
  • Downloadable Corporate to Coach Workbook includes 55+ pages of tools, guides, checklists and cheat sheets ($1500 value)

TOTAL VALUE $5,000 USD

YOURS FOR ONLY

6 Payments Of

$277

Billed monthly for 6 months

All prices in USD

1 Payment Of

$1497

Save $165!

All prices in USD

GET INSTANT ACCESS TODAY!

IS THERE A GUARANTEE?

 

Yes! A 100% Money Back Guarantee

 

This product has a 30 day money back guarantee.

If you do the work taught within the course and are not happy with your purchase at the end of 30 days, I will refund your investment.

Refunds must be requested in writing within this refund period.

FREQUENTLY ASKED QUESTIONS

WHO IS A GOOD FIT FOR THE CORPORATE TO COACH BLUEPRINT?

This programme is not for everyone! You should join the Blueprint if…

  • You have completed your coach training (or are close to finishing)
  • You have either started your coaching business, or intend to do so within 12 months
  • You work with corporate clients, or would like to work with corporate clients

Some people should not buy this course.

Please don’t invest in the Blueprint if you don’t embrace the following mindsets:

You need to be open to learning new approaches

I will share everything I know and lots of tools and approaches that I know work. If you aren’t open to new approaches then you won’t get the most out of the course.

You have to have an action orientation

Building a business requires taking action. You should expect and be willing to get sh*t done and do the work. If you struggle with that, you might be a better fit for the Impact Coach Collective where our community supports each other through their goals (hello accountability buddies!).

Embrace experimentation!

Your business is unique to you, and any business coach who says that one size fits all is lying! You will need to apply the tools and learnings to your own business, and this will mean being open to learning from what works, and learning from what doesn’t. Having a mindset of experimentation will help you to learn and grow forward.  

Ellie Scarf The Corporate to Coach Blueprint

Let me be transparent, this course isn’t going anywhere (although the price IS increasing soon)…

But the opportunity to build your executive coaching business model with strong foundations is here today – and it is up to you to decide if you are ready to grow your business in alignment with your priorities.

(And I doubt you would have read this far if you weren’t!)

Are you ready to embrace the learning curve and take some strategic action toward building your profitable, purpose-driven and life-first business?

I’m here to support you and can’t wait to watch you thrive!

Ellie Scarf Corporate to Coach Blueprint
SIGN ME UP FOR INSTANT ACCESS!