Corporate to Coach
B L U E P R I N T
You’ve made the commitment, done the training and started your executive coaching business.
Congratulations!
In this course you will set up the foundations of your profitable coaching business, so you can focus on doing meaningful work and living life on your terms.
Done the coach training, set up the business, and now feeling a bit overwhelmed by everything that is involved?
I get it. Over the last 15 years I have been an executive coach in all the ways. I’ve been an in-house coach, I’ve been an associate coach and I’ve also run my own successful coaching businesses solo and in partnership. Throughout this time I’ve learnt what makes a coaching business thrive, and what can lead it to come unstuck.
My lessons have come from mentors, and mistakes. I want to share everything I’ve learnt with you so you can ramp your business up as quickly as possible.
I don’t want you to have just a profitable business. I want you to have a business that allows you to do important and meaningful work. I want you to be able to have the freedom and flexibility that lead you to start your business in the first place.
Let me give you the structure to go from confused and overwhelmed to having a clear and practical path to build the business you’ve been dreaming of.
It doesn't have to be that way.
Imagine...
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Getting Clients - Building your unique business model, learning how to price your services and creating a sustainable marketing plan that doesn’t drain your energy.
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Structure - Putting in place a plan to manage the administrative aspects of your business that saves you time and angst.
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Confidence – Implement tips and tools from someone who has been there and done the work (and made the mistakes so you don’t have to!).
What's Included
#1 8 Module Course
Through 8 modules you will learn everything you need to know to establish the foundations of your profitable executive coaching business. The modules cover everything from getting clients, to setting personal boundaries, marketing basics, customer success, professional development and more.
#2 Detailed Workbook
I’m sharing all the tools I use in my business – there is a list, guide, template or cheat sheet for almost everything! From a LinkedIn profile checklist, to how to use Canva to make your logo, to a structure for running an informal 360 – there are almost 50 pages of materials for you to refer back to.
#3 Insider Information
Get lessons from someone who has been there, done that and built successful coaching companies. From sharing my pricing strategy to the best training programmes and supervisors I know, I’m sharing all my best contacts. I’ll also let you know what to expect, what is normal, and how to manage common problems.
I'M READY!
What we cover in the course
Module 1: Foundations
Explore what it means to be a coach AND a CEO, define your business goals, put in place your life-first boundaries and check off your business compliance requirements.
Module 2: Your Unique Business Model
Build your customised services menu, define your assessment toolkit, develop your pricing model and set up solid financial foundations.
Module 3: Lift Off! Getting Clients
Get comfortable with the idea of selling, define your coach brand, build your visual brand identity, set up your online presence, identify sources of work, have better sales conversations and learn the pros and cons of associate coaching.
Module 4: Working with Corporate Clients
Gain an insight into the reality of serving corporate clients including the lingo, potential pitfalls, the truth about coaching panels, and the supplier set up process.
Module 5: The Client Journey
Define your end to end client journey including the components of an official client engagement, establishing a feedback gathering strategy and troubleshooting common challenges.
Module 6: Professional Development
Identify the types of coach development, strategically assess development opportunities, identify whether/which professional certification is right for you, learn our favourite development programmes.
Module 7: Systems, Tools & Processes
Review your business systems and establish new ones, identify a set of business health metrics, define your business administration rhythms, design your ‘tech stack’.
Module 8: Your Support Team
Identify who is on your support team, learn when to consider hiring and when to DIY, build your community of coaches.
Ellie is generous with her wisdom, practical with her advice, and always, always able to help navigate towards a solution … especially in those “I can’t do this” moments (and in coach start-up mode, those come frequently!).
What makes Ellie’s support incredibly special is that she very genuinely cares about helping others succeed - it’s her passion and it shines through constantly.
As Coaches we give so much energy to supporting others, and we must remember to put support systems for ourselves in place too. I know first-hand that for me, Ellie and her programmes are a vital part of that support system.
- Zoe M
About Me...
I used to think that there was some magical formula, that explained why some coaches struggled to find clients while others thrived. I’ve since learned that there is a Blueprint and that putting the foundations in place makes us more likely to success.
When I left my corporate law job to start my first coaching business over 15 years ago, I made all the mistakes. I got into tax debt, I didn’t know how to sell my services and I sure didn’t have any systems in place.
Looking back from where I’m at now, I don’t recognise that woman, and I certainly don’t recognise that business. I’ve gone on to build coaching businesses with a global team of associate coaches, worked with some of the largest and most well-known companies in the world and been fortunate to make a difference in the lives of many leaders. I’ve also built a business that allows me to lean into my season of life and show up for my family, my miniature schnauzer Yoshi and myself.
I am straightforward. I share the truths I have learnt along the way. I am practical. I want to give you information that matters and that you can do something with and nothing that is surplus. I am so passionate about executive coaches building sustainable businesses – the stronger our businesses the bigger the positive ripple effect we can have in the world.
IS THERE A GUARANTEE?
Yes! A 100% Money Back Guarantee
This product has a 30 day money back guarantee. If you work through the first few modules of this course and are not completely satisfied we will refund your money. ** Refunds must be requested in writing within this refund period.
